ERP FOR DISTRIBUTORS
JOMA SPORTS EQUIPMENT IN UZBEKISTAN
Implementation of a comprehensive accounting, sales management, and warehouse system
for the official representative of the Spanish brand Joma.
ABOUT THE CLIENT
Joma Uzbekistan— the official distributor of the world-renowned Spanish brand Joma, which offers a wide range of sports equipment and accessories. The company has been operating in the Uzbekistan market since 2013, providing both wholesale supplies for sports teams and federations, as well as retail sales through its own stores and online platforms.
WHAT TASKS WE FACED
ERP FOR DISTRIBUTORS
JOMA SPORTS EQUIPMENT IN UZBEKISTAN
Implementation of a comprehensive accounting, sales management, and warehouse system for the official representative
of the Spanish brand Joma.
ABOUT THE CLIENT
Joma Uzbekistan— the official distributor of the world-renowned Spanish brandJoma, which offers a wide range of sports equipment and accessories. The company has been operating in the Uzbekistan market since 2013, providing both wholesale supplies for sports teams and federations, as well as retail sales through its own stores and online platforms.
WHAT TASKS WE FACED
BEFORE US
It was necessary to create a unified digital system to manage all key processes.
Main issues before implementation:
- Fragmented sales accounting (retail, corporate orders, online).
- Lack of a unified warehouse — each channel had its own reports and databases.
- Incomplete transparency of inventory: there was no synchronization between the online store, retail points, and the warehouse.
- Manual control of shipments, leading to errors in order fulfillment and delays.
- Difficulty in planning purchases due to the lack of end-to-end analytics across all channels.
- Inefficient accounting of bonus programs and discounts for teams and corporate clients.
HOW WE SOLVED THE CLIENT'S TASKS
HOW WE SOLVED THE CLIENT'S TASKS
We proposed a phased implementation of an ERP system based on Odoo, adapted to the needs of a sports equipment distributor.
1. Analysis and design
- Developed a detailed map of business processes covering wholesale sales, retail, online trading, purchasing, and inventory accounting.
- Identified integration areas with existing systems, including the online store.
2. Modular configuration
WHAT WE CONFIGURED IN ERP FOR JOMA
Warehouse management
A unified product database for all sales channels.
Real-time reflection of inventory across warehouses, stores, and online platforms.
Accounting for series, sizes, and color options.
Sales management
Separate accounting for wholesale and retail transactions.
Automatic generation of commercial proposals, invoices, and delivery notes.
Accounting for all channels (B2B, B2C, teams, federations).
Purchasing and planning
- Generating purchase requests based on actual sales and seasonal forecasts.
- Control of deliveries and reconciliation with orders.
CRM and customer relations
- Database of all customers with order history and interactions.
- Automation of reminders and offers for regular customers.
- Management of loyalty programs for teams and sports clubs.
Financial accounting
- Control of all settlements with suppliers, customers, and partners.
- Management of mutual settlements for prepayments and deferred payments.
- Unified reporting across all areas.
Integration with the online store
- Online synchronization of stock.
- Automatic transfer of orders to ERP for processing.
- End-to-end analytics for online and offline sales.
KEY RESULTS AFTER ERP IMPLEMENTATION
Complete transparency in accounting
Real-time visibility of how many products are in stock, in stores, and reserved for online orders.
Elimination of discrepancies between sales channels.
Improvement of service levels
Loyal customers (clubs, federations) receive personalized offers, discounts, and bonuses.
Quick order processing and well-prepared commercial proposals — in 2 clicks.
Inventory optimization
A system of automatic purchasing recommendations based on sales statistics and seasonal fluctuations has been launched.
Excess inventory has been reduced by 17%.
Unified analytics
Management has access to consolidated reporting on sales, purchases, inventory, and profits across each channel.
End-to-end profitability analysis by customers and categories has been implemented.
Accelerating order processing
The time for order picking and shipping has been reduced by 30% due to automation.
What we achieved as a result
Joma Uzbekistan now operates in a unified digital space where:
All sales, inventory, and purchases are synchronized in real time.
Detailed reports for each category are available to management.
Customers receive fast service and personalized offers.
The online store and retail operate within the same system, eliminating duplicates and losses.
Implementation features for Joma
Accounting for product groups with different SKUs (sizes, colors, series).
Complete control of logistics — from delivery to the end customer.
Development of dashboards for the sales department and management.
Setting individual prices and terms for different types of customers.
Do you want to implement a similar system for your business?
Leave a request for a consultation and receive a customized solution tailored for your company.
WHAT THE CLIENT SAYS
WHAT WE CONFIGURED IN ERP FOR JOMA
Warehouse management
A unified product database for all sales channels.
Real-time reflection of inventory across warehouses, stores, and online platforms.
Accounting for series, sizes, and
color options.
Sales management
Separate accounting for wholesale and retail transactions.
Automatic generation of commercial proposals, invoices, and delivery notes.
Accounting for all channels (B2B, B2C, teams, federations).
Purchasing and planning
- Generating purchase requests based on actual sales and seasonal forecasts.
- Контроль поставок и сверка с заказами.
CRM and customer relations
- Database of all customers with order history and interactions.
- Automation of reminders and offers for regular customers.
- Management of loyalty programs for teams and sports clubs.
Financial accounting
- Control of all settlements with suppliers, customers, and partners.
- Management of mutual settlements for prepayments and deferred payments.
- Unified reporting across all areas.
Integration with the online store
- Online synchronization of stock.
- Automatic transfer of orders to ERP for processing.
- End-to-end analytics for online and offline sales.
KEY RESULTS AFTER ERP IMPLEMENTATION
Complete transparency in accounting
Real-time visibility of how many products are in stock, in stores, and reserved for online orders.
Elimination of discrepancies between sales channels.
Improvement of service levels
Loyal customers (clubs, federations) receive personalized offers, discounts, and bonuses.
Quick order processing and well-prepared commercial proposals — in 2 clicks.
Inventory optimization
A system of automatic purchasing recommendations based on sales statistics and seasonal fluctuations has been launched.
Excess inventory has been reduced by 17%.
Unified analytics
Management has access to consolidated reporting on sales, purchases, inventory, and profits across each channel.
End-to-end profitability analysis by customers and categories has been implemented.
Accelerating order processing
The time for order picking and shipping has been reduced by 30% due to automation.
What we achieved in the end
Joma Uzbekistan now operates in a unified digital space where:
All sales, inventory, and purchases are synchronized in real time.
Detailed reports for each category are available to management.
Customers receive fast service and personalized offers.
The online store and retail operate within the same system, eliminating duplicates and losses.
Implementation features for Joma
Accounting for product groups with different SKUs (sizes, colors, series).
Complete control of logistics — from delivery to the end customer.
Development of dashboards for the sales department and management.
Setting individual prices and terms for different types of customers.
Want to implement a similar system for your business?
Leave a request for a consultation and receive a customized solution tailored for your company.
WHAT THE CLIENT SAYS
GASUMOV ELDOR
Manager of the Joma store