ERP FOR SPORTSWEAR DISTRIBUTOR JOMA IN UZBEKISTAN
Implementation of an integrated system for accounting, sales, and warehouse management
for the official representative of the Spanish brand Joma.
Request a consultation
ABOUT THE CLIENT
Joma Uzbekistan is the official distributor of the globally recognized Spanish brand Joma, offering a wide range of sportswear and accessories. The company has operated in the Uzbek market since 2013, supplying sports teams and federations with wholesale deliveries and selling through its own retail stores and online platforms.
THE CHALLENGES WE FACED
The goal was to create a unified digital system to manage all key business processes.
Main issues before implementation:
Fragmented sales accounting (retail, corporate orders, online).
No centralized warehouse — each channel had its own reports and databases.
Lack of stock transparency: no synchronization between the online store, retail outlets, and warehouse.
Manual shipment control, leading to errors in order picking and delays.
Difficulty in procurement planning due to lack of cross-channel analytics
Inefficient tracking of loyalty programs and discounts for teams and corporate clients.
HOW WE ADDRESSED THE CLIENT’S NEEDS
We proposed a phased implementation of an ERP system based on Odoo, tailored to the needs of a sportswear distributor.
1. Analysis and Design
Developed a detailed business process map covering wholesale, retail, e-commerce, purchasing, and warehouse management.
Identified integration points with existing systems, including the online store.
2. Modular Configuration
WHAT WE CONFIGURED IN THE ERP FOR JOMA
ERP FOR SPORTSWEAR DISTRIBUTOR JOMA IN UZBEKISTAN
Implementation of an integrated system for accounting, sales, and warehouse management
for the official representative of the Spanish brand Joma.
Request a consultation
ABOUT THE CLIENT
Joma Uzbekistan is the official distributor of the globally recognized Spanish brand Joma, offering a wide range of sportswear and accessories. The company has operated in the Uzbek market since 2013, supplying sports teams and federations with wholesale deliveries and selling through its own retail stores and online platforms.
THE CHALLENGES WE FACED
The goal was to create a unified digital system to manage all key business processes.
Main issues before implementation:
Fragmented sales accounting (retail, corporate orders, online).
No centralized warehouse — each channel had its own reports and databases.
Lack of stock transparency: no synchronization between the online store, retail outlets, and warehouse.
Manual shipment control, leading to errors in order picking and delays.
Difficulty in procurement planning due to lack of cross-channel analytics.
Inefficient tracking of loyalty programs and discounts for teams and corporate clients.
HOW WE ADDRESSED THE CLIENT’S NEEDS
We proposed a phased implementation of an ERP system based on Odoo, tailored to the needs of a sportswear distributor.
1. Analysis and Design
Developed a detailed business process map covering wholesale, retail, e-commerce, purchasing, and warehouse management.
Identified integration points with existing systems, including the online store.
2. Modular Configuration
WHAT WE CONFIGURED IN THE ERP FOR JOMA
Warehouse Management
Unified product database for all sales channels.
Real-time inventory visibility across warehouses, retail stores, and the online platform.
Tracking of product series, sizes, and color variants.
Sales Management
Separate accounting for wholesale and retail transactions.
Automatic generation of commercial offers, invoices, and shipping documents.
Management of all channels (B2B, B2C, teams, federations).
Procurement and Planning
Creation of purchase requests based on actual sales and seasonal forecasts.
Supply control and reconciliation with purchase orders.
Warehouse Management
Unified product database for all sales channels.
Real-time inventory visibility across warehouses, retail stores, and the online platform.
Tracking of product series, sizes, and color variants.
Sales Management
Separate accounting for wholesale and retail transactions.
Automatic generation of commercial offers, invoices, and shipping documents.
Management of all channels (B2B, B2C, teams, federations).
Procurement and Planning
Creation of purchase requests based on actual sales and seasonal forecasts.
Supply control and reconciliation with purchase orders.
CRM and Customer Relations
Centralized database of all clients with order and communication history.
Automated reminders and offers for regular customers.
Loyalty program management for teams and sports clubs.
Financial Management
Monitoring of all payments with suppliers, clients, and partners.
Management of prepayments and deferred payments.
Unified financial reporting across all business areas.
Integration with Online Store
Real-time inventory synchronization.
Automatic transfer of online orders to ERP for processing.
End-to-end analytics for both online and offline sales.
KEY RESULTS AFTER ERP IMPLEMENTATION
CRM and Customer Relations
Centralized database of all clients with order and communication history.
Automated reminders and offers for regular customers.
Loyalty program management for teams and sports clubs.
Financial Management
Monitoring of all payments with suppliers, clients, and partners.
Management of prepayments and deferred payments.
Unified financial reporting across all business areas.
Integration with Online Store
Real-time inventory synchronization.
Automatic transfer of online orders to ERP for processing.
End-to-end analytics for both online and offline sales.
KEY RESULTS AFTER ERP IMPLEMENTATION
Complete inventory transparency
Real-time visibility of stock levels across warehouses, stores, and online order reservations.
Discrepancies between sales channels are eliminated.
Stock Optimization
An automated purchasing recommendation system was launched based on sales statistics and seasonal trends.
Excess inventory was reduced by 17%.
Faster Order Fulfillment
Order picking and dispatch time was reduced by 30% through automation.
Improved Customer Service
Loyal clients (clubs, federations) receive personalized offers, discounts, and bonuses.
Orders are processed quickly with well-prepared commercial offers — just two clicks away.
Unified Analytics
Management now has access to consolidated reports on sales, purchases, inventory, and profit by channel.
End-to-end profitability analysis by client and business segment has been implemented.
Implementation Highlights for Joma
Product group accounting with multiple SKUs (sizes, colors, series).
Full logistics control — from supplier delivery to end-customer shipment.
Development of custom dashboards for the sales team and management.
Configuration of individual pricing and terms for different customer segments.
Final Outcome
Joma Uzbekistan now operates within a unified digital ecosystem, where:
All sales, inventory, and purchasing are synchronized in real time.
Management has access to detailed reports for each business line.
Customers receive fast service and personalized offers.
The online store and retail locations run within a single system, eliminating duplication and data loss.
Complete inventory transparency
Real-time visibility of stock levels across warehouses, stores, and online order reservations.
Discrepancies between sales channels are eliminated.
Stock Optimization
An automated purchasing recommendation system was launched based on sales statistics and seasonal trends.
Excess inventory was reduced by 17%
Faster Order Fulfillment
Order picking and dispatch time was reduced by 30% through automation.
Improved Customer Service
Loyal clients (clubs, federations) receive personalized offers, discounts, and bonuses.
Orders are processed quickly with well-prepared commercial offers — just two clicks away.
Unified Analytics
Management now has access to consolidated reports on sales, purchases, inventory, and profit by channel.
End-to-end profitability analysis by client and business segment has been implemented.
Implementation Highlights for Joma
Product group accounting with multiple SKUs (sizes, colors, series).
Full logistics control — from supplier delivery to end-customer shipment.
Разработка дашбордов для отдела продаж и руководства.
Configuration of individual pricing and terms for different customer segments.
Final Outcome
Joma Uzbekistan now operates within a unified digital ecosystem, where:
All sales, inventory, and purchasing are synchronized in real time.
Management has access to detailed reports for each business line.
Customers receive fast service and personalized offers.
The online store and retail locations run within a single system, eliminating duplication and data loss.
Want to implement a similar system for your business?
Submit a request for a consultation and get a customized solution tailored to your company.
Want to implement a similar system for your business?
Submit a request for a consultation and get a customized solution tailored to your company.
WHAT THE CLIENT SAYS
WHAT THE CLIENT SAYS
ELDOR GASUMOV
Store Manager, Joma